About

Two founders, one focus: making realtors unforgettable online.

PGST is a boutique two-person studio for US realtors. Pam handles websites, SEO and automation; Rona handles social and marketing. Two disciplines, one roof, no rotating account managers.

Pam Tarrayo
Pam
Co-founder, PGST
SEO / GEO, Web & AI Automations

Pam Tarrayo

Co-founder · SEO / GEO, Web & AI Automations

Pam leads the technical side of PGST, custom websites, search and GEO strategy, and the AI-powered workflows that take the busywork off your plate. Every site is bespoke, fast, owned by you, and built to rank in the markets you actually sell in.

SEO / GEOWeb design & developmentAI automations
Rona Manuel
Rona
Co-founder, PGST
Social Media Management & Marketing

Rona Manuel

Co-founder · Social Media Management & Marketing

Rona runs the social side, strategy, content, and the day-to-day posting cadence that turns followers into enquiries. She makes sure your feed looks like the top agent in the market, consistently, without you having to think about it.

Social strategyContent & postingBrand voice
Why realtors, specifically

We picked a lane, and went deep.

Most agencies spread themselves across every industry and end up generic everywhere. PGST does the opposite. We work with realtors and only realtors, so we understand the buyer, the listing cycle, and exactly what makes an agent feel credible online.

The big platforms lock you into templates and proprietary systems. We build bespoke work you own outright, premium, custom, and right-sized for individual agents and small teams.

Work with us
Realtors
Our only focus
2-in-1
Social + web, one roof
100%
Custom, never templated
Owned
Sites you control
What we value

How we work.

Craft over templates

Every project is built from scratch around your brand. We would rather ship one great thing than ten generic ones.

Founder-led

You work directly with the two of us, no rotating account managers, no churn.

Ownership

We build things you own and control. No lock-in, no hostage situations.

Plain talk

Clear scope, honest timelines, no jargon. We tell you what will actually move the needle.